"Everyone I know needs what I'm selling" - Part 1

04. 24. 2016

In the long running arms race between marketers and ever more canny and suspicious consumers, the marketer's challenge is to either snag our curiosity and hold our slippery attention long enough to deliver a sales pitch, even though we know we are being pitched to, or to deliver a sales pitch without our realising it is happening.

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The Billion Dollar False Economy

How storage companies could save their customers money and still make a fortune.

Due on: 05. 16. 2016

"We are afraid," they said. He pushed them. And they flew.

How to overcome fear, build confidence, learn to cope with change and grow.

Due on: 05. 23. 2016

It's Probably Not What You Think

Why you may not find innovation inside your bubble.

Due on: 05. 02. 2016

There's A Spanner In Your Works

How to use measurements and other process tools to make your organisation more productive, instead of having them clog up your machinery.

Due on: 05. 30. 2016

Calvin and Hobbes cartoon The Oracle from The Matrix Trees Shifu from Kung Fu Panda